Quiz

10/19/2011

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Just an FYI - When you’re doing a quiz, please read the question accurately. I gave the following question on a quiz yesterday, and more than 50% of the class gave me their family’s income category.

               Please fix the following survey question:

                “Check the income category that includes your total family income last year.
                                                 ____ Less than $15,000
                                                 ____  $15,000-$26,000
                                                 ____  $26,000-$49,999
                                                 ____ $50,000-$74,999
                                                 ____ $75,000 and more”

 FYI - I will never ask y’all your family income. I don’t care if you’re as rich as Midas or as poor as Job’s turkey. I want you to FIND THE PROBLEM with the survey question and FIX it. I want you to learn. I don’t need to know how much money your parents make.
 
 
Call for Applications for the American Advertising Federation (AAF) National Student Advertising Competition (NSAC) team for OSU:

IT IS ALMOST TOO LATE!! Applications are due this Friday to apply for the best and most challenging learning experience in the area of advertising/strategic communications/marketing! Participating in NSAC can replace the SC campaign course. It is a serious commitment with extraordinary reward of hands-on professional experience unmatched in the traditional classroom.  

Completed applications are to be submitted in a PDF format to Dr. Bobbi Kay Lewis via email by next Friday, Sept. 16th at 5 p.m. In addition to submitting an application, you will need to sign-up for an interview by Friday, Sept. 16. The sign-up sheet will be located on Dr. Lewis’ office door (206A Paul Miler). Interviews will take place Sept. 20 and 22.

The client is Nissan, and the task is to build a branding campaign targeting multicultural millennials. The case study for the campaign is available electronically upon request. Members of last year’s District Champion winning team will be at the next AdClub meeting on Thursday, Sept. 15, if you would like to ask them questions.

Also, if you have any questions about the team, the contest or the application process, please email Dr. Lewis: bobbikay.lewis@okstate.edu
nsac_application_20111.docx
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nsac_application_20111.pdf
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The first week of my summer break consisted of handing out water bottles, sorting baby clothes, moving donations and delivering supplies.  Doesn’t sound like the typical start of summer for a college student, but it was the best week of my vacation. What made it special was that I was helping people.  When my professor told our class that she was going  to Tuscaloosa to help with the relief I instantly wanted to go.  Tuscaloosa is her hometown and you could feel the pain radiating from her when she told us about the destruction. I knew I had to help.  I was a late joiner and it was a last minute decision.  I didn’t know anything about the trip. All I knew was that we were going to help and leaving on Sunday.  I went to visit my cousin, a trained military EMT, and persuaded him to come along. 

It was remarkable how this week affected me.  Since I had been dealing with such petty drama the week prior it was a eye opener to see true problems.  This was a city that was flattened for blocks and blocks.  I remember the smell.  It wasn’t rotten it was just distinct.  I noticed it the most when we were working out of a tent in the middle of rubble.  The amazing part of this week was how southern hospitality remained intact. I felt like we were constantly being thanked or checked on to make sure WE were comfortable.  These people have just witnessed a natural disaster and they were making sure WE were comfortable.  I can say that if you plan on donating goods to a disaster be practical.  It was hot in Alabama and we were sorting winter jackets.  Yes these people have lost everything, but if you could try and wait to send those it would lift a weight off of the people working on site.  Salvation Army was also a great presence at the sites.  It was so amazing to see the kindness and the generosity.  This was a week I will always remember.  I learned that I may not be strong but I can still help.  And I may not have a perfect life but I have a blessed one. 

- Allison Copens

 
 
Here is the lit review assignment for my research methods class.
lit_review_assignment.pdf
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Here are the syllabi for my Research Methods and Graphic Design course.
sc3753_graphic_design_f11.pdf
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sc3953_research_methods_nichols_f11.pdf
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Recently, I saw a twitter post that said “Finally zeroing in on zero following. It’s been a long time coming!” 

The person who wrote it is a lovely individual, and has a lot of knowledge that he fleshes out to share with people. Some of his tweets are witty, some are interesting, and some are just plain funny. He has 14,000+ followers, but I’m not one of them anymore. Why?

Because he missed the point.

I get that he’s trying to build himself up as a brand via social media. I understand that. It’s cool. Build away. However, let me give you a free word of advice: Don't think that having a ton of followers, but not interacting w/them will get a brand anywhere. It's the human interaction that engages people and gives you credibility. And a brand that is disconnected from the human element is heading for disaster. Just ask Kenneth Cole.
Let me be clear, I’m not writing this to start a war. I’m not writing this to cause problems. I’m writing this to explain to my college students that EVERYTHING you tweet and post is part of your brand. You are your brand, and you have to stand behind what you write and say because people are listening… future employers are listening. With every tweet, with every post, you are building your brand reputation. Whenever you think about tweeting or posting something, ask yourself “Is this something I’d be okay with posting on my front door?” Because, essentially, that’s what you’re doing: every tweet is saved by the library of congress and connected to you. So, if you write something that makes you sound like a d-bag, it is recorded for all posterity.

The reason I’m on this soapbox is simple: Giving the impression that your brand is better than other brands, and doesn’t need the two-way communication that has been established by SM is Just. Plain. Dumb. That disconnection will kill your brand.

SM has revolutionized how we communicate and interact with companies, publics, friends, and even your mom. Without that interaction, we lose the ability to truly listen to our publics. Having knowledge (& followers) is great. But without interaction, social media is just one-way communication. We've done that.

It works, just not well.


 
 
This fall, I'm teaching Research Methods and Graphic Design. It's gonna be fun.


Can you dig it?
 
 
For this project you will work individually. Your assignment is to produce a 5-10 page digital magazine and post it on issuu.com. You will create this in inDesign, and will have class time to work on it. You can either design:

-        a CREATIVE digital resume about yourself
-        a magazine about the flashmob
-        a magazine brochure about the School of Media & Strategic Communications
-        another topic of your choice (this must be run by me)

This is your time to be creative! Don’t be afraid to think outside the box. The goal of this project is two-fold: (1) to put your inDesign skills to use, and (2) to demonstrate to the business world your capabilities as a PR practitioner. You will be evaluated both on the content and the technical quality of your magazine.

Requirements:

                 Create a 5-10 page magazine in InDesign
                 You must have images on a majority of pages, at least 2 links, logos, 1 article or an significant amount of text, and (if appropriate) 1 advertisement
                 Upload it to http://issuu.com/home, and put the link in D2L.

Resources:
http://www.ehow.com/how_4464612_create-digital-magazine-using-indesign.html
http://www.ehow.com/video_5103426_create-digital-magazine-using-indesign.html
http://www.marketwatch.com/story/conde-nast-selects-adobe-technology-for-digital-magazine-production-2010-10-25?reflink=MW_news_stmp

Examples:
-        http://content.yudu.com/Library/A1jiqt/JeffLichtensteinResu/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fitem%2Fdetails%2F109613%2FJeff-Lichtenstein---Resume---How-Jeff-Sold-352-Homes-In-8-Years
-        http://content.yudu.com/Library/A1nmf6/DavidHolmesIntroduct/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fitem%2Fdetails%2F156953%2FDavid-Holmes-Introduction
-        http://issuu.com/bradulrich/docs/relevant

 Extra Credit (5 pts):
- Create a blog post and place the digital magazine in it.


 DUE: EOC 11/22.
 
 
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Every campaign plan starts out with an analysis of the situation facing the client. The situation analysis included an assessment of the client’s internal environment, public perception of the client and the client’s external environment. It also included your research into the issue or problem that you are seeking to address or solve. Your situation analysis is written after you have conducted your primary and secondary research and should be just that – an analysis of the situation. You begin with a tentative problem statement that will be refined as you analyze the situation. Your situation analysis is due Monday, November 8, at the beginning of class.

You are to provide a 360-degree view of your client and the situation. Thus, you not only need to know what your client thinks, but what others think about your client. Remember, you must synthesize your findings, not just itemize them. 

Problem Statement
The problem statement will be a concise description of the situation. It should be no longer than a sentence or short paragraph.
Situation Analysis

Internal Environment
  1. Describe your client and how it sustains itself. Is your client local, regional, national and/or international? Is your client in the business to sell something? If so, what, where and to whom? Is your client a public or privately held company? Is your client a non-profit? If so, for whom or for what does it advocate? Does it rely on volunteers? Donors? Add any other information you think would be helpful in understanding your client.
  2. Provide an historical timeline of your client. (This can be in bullet point if there is sufficient history.) Describe key points in time, from the founding to the present, that have affected – for better or for worse – your client’s situation and/or that of its key publics.
  3.  Describe the current organizational culture. http://en.wikipedia.org/wiki/Organizational_culture
  4. Describe the communication tools and messages your client currently uses and note any past initiatives – successful or not – that might be important in developing your plan.
  5. Identify and discuss past, present or potential - Key publics and stakeholders (internal and external); Competitors (or competing interests)
  6. Discuss the environment in which your client operates. That is, for your client to continue to operate successfully, what economic, political, social, international, regulatory issues and/or public policies does your client have to pay attention to? Are there any?
 External Environment
  1. Review the history of the problem situation outside the organization
  2. Identify who is involved and who is affected in the situation. Consider what the stakeholders know about the situation, how they feel about it, and what they do that is related to the situation.
 SWOT Analysis
  1. Based on your findings in steps 1-8, conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for your client. Remember, strengths and weaknesses are internal to the client. Opportunities and threats are external.
A note on style:  Weave your source citations into your copy based on APA style. Include a source list at the end of your paper. Also, consider using elements that will enhance the readability of your situation analysis such as subheads, bullets, numbers and infographics. Otherwise, all copy should be double-spaced with 1-inch margins and a 12-point serif font. Insert page numbers.

 
 
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For this project you will work in your teams. Your assignment is to produce a 5-10 minute podcast on an issue pertaining to this class. You can either interview an expert on the topic of social media (or a professor about their research interests) and make that interview available in form of a podcast, or discuss a social media & PR issue in your group and edit that discussion into a podcast.

The goal of this project is two-fold: (1) to produce a meaningful audio resource on the topic of social media, and (2) to demonstrate that you possess the necessary skills to produce a podcast. You will be evaluated both on the content and the technical quality of the podcast.

The specific topic of your interview or your group discussion will depend on the area of expertise of your interviewee and/or your own area of interest. This is your time to be creative! If you decide to interview an outside source, be sure to develop your interview questions ahead of your interview and to phrase your questions in such a way as to avoid simple yes/no type answers.

Requirements:
  •  Create a 5-10 minute podcast and burn an RSS feed 
  •  Create a blog post about your podcast which links to the podcast, contains the show notes, and is tagged for effective search engine exposure 

 Grading Criteria:
Interview Content
1.              Questions invite in-depth exploration of social media issues 
2.              Chosen expert has credibility in topic area 

(or) Group Discussion Content
1.              Discussion explored social media issue in-depth 
2.              Members came across as credible by citing/discussing relevant research 

Technical Quality
3.  Podcast is well edited (use of bumpers & jingles, clean cuts)
4.  Audio quality is good (adjusted volume, quality recording)

Overall Requirements
5. Fulfills the 2 requirements listed above

Resources:
                 Link with resources for producing & publishing a podcast
                 Gcast - free podcast hosting service
                 Garageband.com - some podsafe music
                 Gabcast - record using your phone
                 Audacity Portable - audio editor packaged as a portable application
                 How to podcast with Skype