Every campaign plan starts out with an analysis of the situation facing the client. The situation analysis included an assessment of the client’s internal environment, public perception of the client and the client’s external environment. It also included your research into the issue or problem that you are seeking to address or solve. Your situation analysis is written after you have conducted your primary and secondary research and should be just that – an analysis of the situation. You begin with a tentative problem statement that will be refined as you analyze the situation. Your situation analysis is due Monday, November 8, at the beginning of class. You are to provide a 360-degree view of your client and the situation. Thus, you not only need to know what your client thinks, but what others think about your client. Remember, you must synthesize your findings, not just itemize them.
Problem Statement The problem statement will be a concise description of the situation. It should be no longer than a sentence or short paragraph. Situation Analysis Internal Environment
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10/9/2017 01:46:33 am
If you are into advertising and marketing, you would know that making a situation analysis is important. It could prevent you from doing things that might not be good for your campaign. Aside from knowing your target market, other factors about this are also important and should be considered for you to succeed. If you are still unsure with the campaign you will be coming up, make some background study so that you will come up with a strong one.
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AuthorI'm a Ph.D. in Mass Communication, PR Consultant, & SM junkie. Archives
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